Appropriations of Frankenstein Essay Example

Appropriations of Frankenstein Paper The 1931 film appropriation of Frankenstein has been integral in shaping most 20th century perceptions of what the text is really about. It retains the key element of the novel a mans quest to reanimate dead tissue yet changes many other aspects. Henry Frankenstein, aided by his assistant Fritz, and later, Dr Waldman, his best friend Victor and fianci e Elizabeth, works to create life out of dead tissue. He succeeds, although ignorant of the fact that his creation possesses an abnormal brain, which has been swapped by his assistant. Repulsed by the horrendous appearance of his creation, he rejects it, leading to a reign of terror in his normally quiet domestic scene. Eventually, Henry and his fellow townspeople kill the creature, leaving Henry and Elizabeth to marry and live their lives. Explanation: Although the 1931 film appropriation of Frankenstein retains many attributes of the original text, overall it is a challenge to the way the novel is constructed and read. The depiction of Frankensteins creature is one of the most extreme variations from the original text. Shelley gave the creature intellect he is highly intelligent and perceptive with an acute sense of self and those around him. He turns against those that shun and abandon him, yet has a sense of why he commits these acts. The monster in the film is mostly mute, only able to communicate with grunts and moans, increasing his animalistic depiction. His innocence is different to that of the creature in the novel namely, he drowns the young girl simply because he is unaware that she will drown at all, and also that there are consequences for his actions. We will write a custom essay sample on Appropriations of Frankenstein specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Appropriations of Frankenstein specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Appropriations of Frankenstein specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They are both innocent, although in different senses of the word. Shelleys creature knows what he is doing, yet continues on, regardless of this. He hates humanity because they hate him, and have made him a victim. Both monsters are abandoned and shunned the difference is that the novels creature has the self-awareness to develop a genuine hate of humanity, rather than fear. Additionally, both are dehumanised, in different ways Boris Karloffs creature is bestial and unable to express himself; Shelleys monster is considered all the more dangerous for his intellect; the Satan in Victors life. In indignation and fear, he showers the monster with insults Abhorred monster! Fiend that thou art! Wretched devil! (p83), implying its demonic status. The films monster is not anything so sinister. His human status is not even debated, Henry proclaiming You see? It understands. The use of the it pronoun is a powerful tool in reinforcing the idea that he is an animal, rather than a newborn human. When asking his friend and mentor Dr Waldman want to do with his undomesticated creature, he is told to Kill it, as you would any savage animal. The different depiction of the monsters is one of the films strongest challenges to the reading of the original text. The depiction of the scientist also differs quite intensely between the novel and the film. In the original text, Frankenstein is (at least initially) a heroic figure, driven and destroyed by his ambition and thirst for knowledge. However, he soon takes on the role of the neglectful father who cannot accept his creation, or son for what he is. His inability to face the consequences of his actions and nurture the thing he has created leads to his downfall. The starkest contrast between Victor (novel) and Henry (film) is in the remoteness they experience. In the novel, Henry is isolated he works alone for nearly two years, and despite the horror occurring in his life, tells no one of his actions. In contrast, Henry is never alone in his quest whilst constructing the creature he is accompanied by his grotesque, hunchbacked assistant, and is joined by his best friend Victor Moritz and a mentor-figure from the university. Most importantly, none of those close to him are murdered, with the exception of his assistant Fritz. He is joined by the townspeople in hunting the creature, and as such is left nowhere near as isolated as Shelleys protagonist. He is also more grotesque, seeming more sinister and concerned with his own gain. Like the scientist of the novel, he consistently refers to body parts in the it pronoun, dehumanising the flesh and bones with which he constructs the depraved wretch. (p61) As is so often demonstrated in both texts, the values of the early 20th century are extremely to that of the early 18th century, suggesting that many societal values are rigid. One of the elements in which both texts remain very similar is the approach to women. Both film and novel contain patriarchal attitudes to women, which is unsurprising as they were both composed in pre-feminist eras. Elizabeth is a passive character in both texts, suffering for the actions of her fianci e. The other women in the original text Justine, Agatha and Safie are not considered integral enough to include in the 1931 text, reinforcing the patriarchal view of women as secondary characters. From a feminist standpoint, this devalues women and demonstrates the patriarchal nature of the early 20th century, similar to that illustrated by Shelley during the Enlightenment. The two texts both complement and contrast each other. They contain different themes and ideas, due to the separate contexts they were created in. However, each also contain similar ideas, due to the similar nature of the societies they created in. Frankenstein as a text and a movie of the 1930s fears the onslaught of science, as well as the appearance of monstrosities in our life. In this way, as a text, Frankenstein is about fighting personal demons, and the darkness that they represent.

Persepolis Essays

Persepolis Essays Persepolis Paper Persepolis Paper Effects of Violence on Marli Although violence is intended to harm someone, there can be positive effects in certain situations. In MarJane Satrapis personal memoir, Persepolis, it is shown that Marli is exposed toa large amount of violence in her life, and in turn, it has affected her in many ways. The negative effect on her life include the emotional scarring that entails deaths from violence and also her increased violent tendencies. A positive effect of violence on MarJis adolescence is that she becomes more mature and is able to stand up for herself. MarJis exposure to the difficult times around her define ho she is as an individual, how she behaves, and how she matures. As a child is growing up, the people around them affect them greatly, and the violence around Marli and her life is emotionally scarring to her. Her Uncle Anoosh was executed for being a Russian spy, and she cared for him greatly. After she receives the news, she is visited by her image of God, and during this brief appearance she shouts at him, saying, Shut up, you! Get out of my life!!! I never want to see you again! (Satrapi 70). This quote is quite strong for MarJi; it is shouted in a iolent manner that is fairly unusual for her. She is very torn up about the situation that is at hand, which in itself is aggressive, and she is trying to cope. Usually this God is a comforting friend, a figment of her imagination that she created to try to understand the world around her. In this case, she feels that it is his fault that her uncle was executed. She tells him to leave because she doesnt trust him, especially since she is in a unstable, mourning condition. In the image Marli is standing on her bed, pointing to guide God to leave her. God looks sad or disappointed, but almost ike he expected it, and is accepting of his banishment, which could translate to him feeling guilty about the situation. The blackened background gives the impression that the main idea is her and God and also that she is starting to feel lost in her sadness and the enormity of the fact at hand. The way she is standing on the bed gives her power when she is possibly weak, making her seem taller and steadier. Another more graphic case of violence in MarJis life was the bombing near her house. Her neighbors house was bombed, and it is inferred that they were killed. After seeing what she believes is a hand, she explains, No scream in the world could have relieved my suffering and my anger (Satrapi 142). She was friends with her neighbor and is very difficult to have such a harsh visual in front of her. It was especially traumatizing for Marli because it was so close to her home and she must have thought of the possibility of that being her family. The panel for this phrase is just darkness, which expresses MarJis grief and her emotions clouding her thinking. She cant think of anything other than mute blackness because of the shock she feels. In both of these situations, someone close to Marli has been brutally killed, whether it be by assassination or bombing. Marli has been through a lot in her life, but deaths like this will stay with her forever and affect the weight of her memories. Prolonged exposure to certain behaviors can lead to slight mirroring of these habits which applies to Marli and her violent tendencies. She is susceptible to the of being fierce, threatening, and occasionally rude. For example, when Marli is very young, she hears that her friend Ramins father killed thousands of people, and creates a plan to punish him. She explains that her idea was to put nails between our fingers like American brass knuckles and to attack Ramin (Satrapi 45). Marli clarifies that she got the idea from hearing about American brass knuckles, something that should not be conveyed to young children. She came to the conclusion that Ramin should be punished very easily, only discovering it from word of mouth. According to Ramin, his father only killed evil communists. Based on this information, it can be inferred that Marli acted severely and irrationally, and effect of her exposure to the issues around her. In the image, Marli and a few of her friends re stomping through the streets, looking for Ramin, who is hiding behind a tree, looking very scared. The expression MarJis face and her stance is very similar to the panels that show protests and demonstrations. The tree that Ramin is hiding behind has only a single leaf on its otherwise bare branches, which could show the lack of protection Ramin has. Marli is very strong willed and opinionated and this is shown through her actions, such as when she is influenced by violence and destruction around her. After she learns that Iraqi bombs were dropped on Tehran, she reacts uickly, exclaiming, The Iraqis have always been our enemies. They want to invade us We have to bomb Baghdad! (Satrapi 81-2). Marli has been exposed to the bombings around her and she immediately wants to respond in a negative way, by fighting fire with fire. For an adolescent, these are strong topics to be dealing with and her voice on the matter is very aggressive. She is very adamant about the decisions she makes, even if she doesnt know all the information. Marli has a habit of being determined about a subject to show confidence and it also works to cover he fact that she might not know all the information. In both these images, Marli is angry and she seems to look like she believes that these behaviors are the obvious answers. She is very strong in her posture and she is defying her father in the first image, showing that she believes she is right and needs to show him that. In the second image, she is saying it in a matter of fact tone, and she has her feet on the table, a symbol of rebellion and confidence. She thinks that she knows they answer and wants to be strong willed about it. Although violence has a negative connotation, it does have the positive effect of ausing Marli to mature and act older than her true age. Ever since she was young, Marli has been fairly independent and opinionated. In her school life, she has talked back to her teachers multiple times. For example, when she wears her bracelet after a warning from the principal, she exclaims, With all the Jewelry you steal from us, you must be making a pile of money (Satrapi 143). This response is followed by Marli hitting the principal and being expelled. This may seem like a bad thing for MarJi, and it is, but it also shows her willingness to stand up for what she believes in. She showed that she is confident and doesnt want to listen to authority figures with whom she doesnt agree. She is an independent young women and her ability to stand up for herself will be useful as she grows up. I think MarJis expression in this panel is key. She looks angry, surprised, and almost disgusted. She knows what she believes is right and she doesnt want anyone to tell her otherwise. The principal is which almost Justifies MarJis action to hit her. Afterward, she apologizes to the principal, because of her natural instinct to try to lessen the severity of a situation. I hink she acts irrationally in this instance because she has learned that in dangerous or violent situations, she needs to act in a way that exerts her confidence and dominance. I believe that the formation of these behaviors is due to Marli toughening her personality to deal with the brutality surrounding her. Another example of MarJis maturing behavior is the cigarette she smokes. As she tried her first one, she said With this first cigarette, I kissed my childhood goodbye (Satrapi 117). She was using the cigarette as an act of rebellion against her moms dictatorship, but this is eflected with the executions of the regimes oppositions and the violence around her in general. Marli feels the need to rebel because she sees her mother as the dictator of the household and rebelling against her is correlated with rebelling against the revolution. It is well know that cigarettes are incredibly destructive to your health and they represent the violence to which Marli is exposed. She sees this act as her development into a grown-up. Being mature in her society is necessary because otherwise it is difficult to support yourself. As it turns out, Marli had to move away rom her family so her independence and growth will help her in her new life. In the final panel, where she dismisses her childhood, Marli looks confident and sure of herself and her decisions. The black background shows that this is an intense situation and all the attention should be focused on Marli and her actions. In the panel before, Marli was crying due to the cigarette but also due to the ideas entailed with smoking a cigarette and the loss of her childhood. She stopped crying for the last panel to show that she isnt afraid and she is ready for what adulthood could try o throw at her. In conclusion, violence has both negative and positive effects on MarJi. There is expected emotional scarring from the visual violence around her and as an individual, she develops a few violent behaviors. On the other hand, Marli has become more independent and grown-up, almost forcefully, from her exposure to the violence around her. Marli was living in a life surrounded by turmoil and destruction and she had nearly no choice but to endure the difficulties around her and work through them, leading to her growth into a stronger individual.

Presenting the Budget Research Paper Example | Topics and Well Written Essays - 1000 words

Presenting the Budget - Research Paper Example The government needs $3,117 million in 2015 and $3,070 in excess of the revenue to cover the expenses. However, in 2016 the growth rate of the revenue is greater than the growth rate in expenses. The growth rates of all the expenses mentioned above were computed together with the amount in dollars expected to increase. Highest growing category of the expenses is fringe benefits. In the year 2012-2013 these expenses will grow at the rate of 5.22% or $418 million in amount. Further increase in expected in the following years and the growth rate is expected to rise to 6.74% in 2013-2014 and ultimately 6.98% in the last year of projection. Fringe benefits include compensation beyond salary or benefits in kind. There are other expense as well which do not look significant in percentage but amount increased is significant. For example salaries and wages only increase by 0.55% in 2013-2014 but the amount increase is $119 million. Similarly growth rate in the last year so only 1.71% but the amount increase is $376 million. Another important area of the expense to be discussed is the amount increase in the lease and debt services. In 2012-2013 total increase is $656 million and percentage increase is 12.01% but the growth rate falls in the subsequent years and reached to 3.86% in the last year but still the amount in Dollar increases. Some of the expense shows no permanent trends like pensions of projections expenses and medical assistance. These are expected to be increase and decrease in all years of projections. In 2013 there is an increase of $100 million in the pension expenses and in 2014 the increases in expected to be only $52 million as compared to 2013 and next years there is a decline of $108 million. Similar is the situation with the medical assistance. General property tax is expected to be $17,917 in 2012 which constitute around 26.33% of the total revenue in the first year of

Catholic Church Essay Example | Topics and Well Written Essays - 1250 words

Catholic Church - Essay Example Therefore, it is very rare that one can find in the Catholic tradition a simple answer to complex issues related to war and violence (Gremillion 1976). The pacifist view relies on the values of Gospel and views war as intolerable act that can never be justified. The core of this view is the transcendence of God and the dignity of the human being which reflects the presence of God in the world. Consequently, the Church shall take efforts to protect dignity of each human being. Since life is the realm of God, life of every person is sacred and must be protected. In fact, this view is the founding principle of Christian religion that led its earliest followers to the pacifist stance and refection of violent behaviors under any circumstances and situations, including resolution of conflicts (Pastoral Constitution, 1966). Origins of the just-war theory can be traced back to the fourth century when the Christian faith had finally turned into the official religion of Rome. At that time, the Roman Empire faced massive challenge from the Vandals whose attacks grew increasingly aggressive and threatening. Since the pacifist non-violent nature of the Christianity barely justified involvement in the warfare, St. Augustine of Hippo made an attempt to provide theological justification for violence. Augustine's teaching became known as the just-war theory (Walzer, 1977). Another outs... war must be declared by the authority of the state; there must be a just cause; the intention must be just; war must be the last resort; only right means may be' employed in the conduct of war; there must be a reasonable hope of victory; the good to be achieved must outweigh the evils of war (Shannon, 1983) Recently four more circumstances have been set forth in the Catechism of the Catholic Church to provide moral underpinning for a war, namely: the damage inflicted by the aggressor on the nation or community of nations must be lasting, grave, and certain; all other means of putting an end to it must have been shown to be impractical or ineffective, that is, war must be waged as a last resort; there must be serious prospects of success; the use of arms must not produce evils and disorders graver than the evil to be eliminated (Catechism of the Catholic Church, Art. 2302-2317). The example of how the just-war principles are applied in practice was provided by the Catholic Church over the last two decades. Thus, the Gulf War and a war in Iraq that was proclaimed morally justifiable by its proponents met strong opposition from the Vatican. In January 2003, Pope John Paul II stated in the Address to the Diplomatic Corps that "War is never just another means that one can choose to employ for settling differences between nations.war cannot be decided upon . . . except as the very last option and in accordance with very strict conditions" (Owen, 2003). Pope Benedict XVI also supported this view claiming that "reasons sufficient for unleashing a war against Iraq did not exist [because] proportion between the possible positive consequences and the sure negative effect of the conflict was not guaranteed. On the

The Importance of Maintaining a Valid Physical Therapy License Essay

The Importance of Maintaining a Valid Physical Therapy License - Essay Example The license renewal process thus ensures that the physical therapist has completed the required continuing education and, as a result, has access to the most current information and techniques available. Moreover, it is crucial that physical therapists maintain valid licenses so that the state can ensure that its physical therapy professionals are obliged to adhere to the ethical standards of the industry. Additionally, it is essential that physical therapists maintain their licenses for a variety of legal reasons. Physical therapy patients rely on their physical therapist to provide them with a certain standard of care. Often, physical therapy can provide a patient with the means to achieve a better quality of life. A patient needs to be able to trust in the qualifications of their physical therapist not only to help them reach the goals but also to make sure he does not further damage himself in the process. The physical therapy license provides this security for the patient, giving him the knowledge that this physical therapist is qualified to advise him. If a physical therapist allows his license to lapse, he is no longer certified to provide physical therapy services to patients and is accordingly not deserving of the patient's trust.

Business strategy of Pakistani Ice cream company

Business strategy of Pakistani Ice cream company Established in Pakistan, Ice Age Ltd. Company established manufacturing and selling ice cream shop. This project will have significant implications in the situation today and the cumulative weight of the disease among youth and adults because of increased intake of fat and sugar because of the cumulative satisfactory corruption in ice cream and juice. Making all kinds of ice cream production will be done on site and then be transported to a salon that was established in the heart of the city. Ice Age Ltd. entering the UK market with the aim to launch products as customers needs in English. The company will follow the approach of the strategic position of the target market. Ice Age Ltd. have been deposited into the account of income and behavioral factors while designing a product for UK customers. It is important for companies to recognize the behavior of customers before entry into such markets. Business strategy Our business strategy will include the determination of the most lucrative product markets in a period of time to build himself a new product in this segment. The most important factor for the success of the Ice Age Ltd Brand is perception and how far can build a positive image in the minds of customers. The concentration of the business environment, continuing competitive advantage of quality products will provide powerful support for building the market. Important for us to adopt a different strategy for the Indian market because of high customer who will buy them both for their families. So, we will introduce several new strategies to build ourselves up in the Indian market and develop a strong customer base The Model used for preparing the marketing strategy by Ice Age Ltd.. in the UK Market Product Range External Analysis Competitors Analysis Internal Analysis Environment Analysis Marketing Strategies Future Plans Conclusion The first involves the growth vector will get a market-penetration with existing products Ice Age Ltd will strive to attract customers from competitors through strategic positioning and will build a strong brand equity. The growth vector will involve the expansion of the product during his stay in the market today. Ice Age Ltd and will be offering a new product. This will be addressed not only to existing markets but also for the price conscious segment. The third growth vector will perform the same product to new markets. The fourth is the growth vector for the diversification into new product markets. We will focus on the growth of both vector and study strategies related to the Ice Cream markets. Internal Analysis According to recent studies, most of the newly launched products or services fail because of incorrect analysis of internal and external requirements.   States should be the most effective and efficient management of all internal problems and needs. Because the internal analysis so use full life cycle and the price really depends on the analysis, the Ice Age Ltd. has taken appropriate and effective to fully analyze all the requirements and conditions of the company. During internal analysis the promoter should take care of the following things Raw material requirement Power supply Labour requirement Working force Capital Working capital Internal rules and regulations Proper management Proper material handling External Analysis Customer Analysis UK market with a broad size and demand base offers great opportunities for marketers. Two-thirds of the country the customer lives in rural areas and nearly half of national income is generated here. Only natural that rural markets are an integral part of the total UK market despite the Pakistani market increased dramatically. Rural Bazar booming beyond expectation of all people. This was mainly credited to the surge in the buying capacity of farmers are now enjoying the effect of increasing surplus of agricultural products. In addition, the induction is expected to be Rs 140 billion in the rural sector through the governments rural development schemes in the Seventh Plan and about Rs 300 billion during the Eighth Plan is also believed to have contributed to the rapid growth of demand. High income coupled with low cost of living in rural communities means more money to spend. And the market provides those choices, changing trends and tastes well. Be Ice Age Ltd. has decided to penetrate this market with the basic idea of pressing the middle class that has established itself as a market for big knocks in the perception of many national and multinational players then try to forage into the Indian market. Competitors Analysis NEED OF COMPARISION Customer Mindset Customer loyalty has always had a different status for different brands. Sometimes they buy a few signs for the price or sometimes because of the features. Learn the customer mindset is very important as the level of awareness of individual purchases of different brands of unpredictable and always changing. Market The market share of players in the automotive market, two wheels have to be studied to determine which company in the booming and companies which are in the process of closing. Also sharing in advertising and promotion should be studied. Thus, the market helps us to know the current market leaders and followers of the market so we can develop efficient marketing strategies for various products after analyzing the current position of market players. SWOT Analysis SWOT analysis of Strengths, Weaknesses, Opportunities and Threats and his opponent a glimpse of the companys products. Should be compared to obtain the overall analysis of all major companies and to identify companies with better strength, more opportunities and on the other hand the company has more than weaknesses and threats The above diagram represents the sales of the famous Ice Cream parlors in UK and their sales before Ice Age entered the market This diagram represents the sales pattern of all the Ice Cream parlors in UK including Ice Age Ice Cream Parlor after one year from the launch of Ice Age Ltd (Estimated) Environment Analysis High initial cost of launching Costs associated with the launch of a new business or innovation in existing businesses. There are front ends large investments made in new products, including the cost of product development, market research, marketing and the most important test launching. To create awareness and develop brand new franchise to require very large initial expenditure required in the advertising launch, examples of free and promotional products. Launch costs as high as 50-100% of revenues in the first year and progressively reduce this cost as a sign of maturity, gain customer acceptance and revenue rose. For signs of sustained production of ads varies from 5 12% depending on the category. It is common to occasionally drive by re-launching, which involves repositioning the mark with a substantial marketing support. Market research Customers purchasing decisions based on the perception of the sign. They also continue to change with fashion, income and lifestyle changes. Unlike industrial products, it is difficult to differentiate products based on technical or functional reasons. With increasing competition, companies spend large amounts on the number of product launches. Market research and test marketing the inevitable. Business is located on two aspects of brand equity and distribution network. Marketing driven In relative terms, the marketing function has a greater interest in the Ice Cream. The players need to reach the mass population and compete with other brands. The difference is felt more than a real difference in the product. Brand equity Brand equity refers to intangible assets in the form of brand names. customer loyalty to particular brands is due to the perception that the product has a distinctively superior quality and consistent, satisfying his / her special needs and provide better value for money than other competitor brands. A sign of success to produce strong cash flow that allows brand owners to reinvest some of it in the form of aggressive advertising and promotion to strengthen the perceived benefits of the sign. The value of a mark created in customer demand at a particular indication or willingness to pay premium prices for signs of selection. Distribution network In this sector, one of the most significant success factor is the ability to build, develop, and maintain a strong distribution network. The availability of near customers is very important for the wider penetration of the product largely of high-value products. It took a very big effort to build a chain of stockists, retailers, distributors, etc., and build loyalty. There are entry barriers for new entrants as new products are usually slow moving and has a lower customer demand. Therefore dealers / retailers are reluctant to allocate resources and time. Established players use their power to block new entrants. However, when the product offers a powerful innovation, build equity faster as well as distribution networks. The main problem encountered while marketing in the UK market: a. The people retreated and left behind Market: Total population in poverty has not diminished in any way sufficient. So people are backward and backward until the market by and large the UK market characteristics. b. Many languages and dialects: Number of languages and dialects vary from country to country, region to region and from district to district as possible. The messages must be delivered in local languages and dialects. Although the number of languages that are only 16, which is estimated at around 850 dialects. c. Spreading false signs and seasonal demand: For every product there are many brands local variety, which is cheaper, and, therefore, is required for the masses. d. Different way of thinking: There is a big difference in peoples lifestyles. Brand choices that customers enjoy a different city from the choices available to rural customers. Rural customers usually have 2 or 3 signs to choose from, while the city has multiple choices. The difference is also in the way of thinking. Rural customers have a simple enough idea, compared with urban partners. Marketing Strategies The concept is to make a product different from competitors, or they. When we look at UK ice cream market, we see that the leader continues Naturals Maintained market leadership by continuously differentiate on the basis of a new taste. And comes with a connection in parallel with regular frequency. The only alternative for the Ice Age Ltd to survive in this industry is to differentiate itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, according to different factors of marketing mix four different strategies are made to develop the market in risk in the UK. Target Market Ice Age Ice Cream Health lounge offers a variety of sugar free ice cream and fat free. Ice cream made with special attention to health conscious people and young people and those suffering from diseases such as diabetes.   Ã‚  Ã‚  Ã‚  Ice Age is an exhibition of ice cream that health is the highest of the middle class and wealthy classes of society.   Ã‚  Ã‚  For various special flavor and sugar free and fat-free is the Ice Age of Ice more popular among people concerned about health and fitness.   Ã‚  Ice Age targets markets where people are willing to buy junk food for healthy appetite and the fact that the Ice Age ice-free completely free of fat and sugar to taste the same original. Ice Age and Ice is a market where people from the age of 1 year to 80 years can enjoy their favorite ice cream, bearing in mind those who are health conscious, diabetics, young, etc. Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity. The concept is to make the product different from those of its competitor. When we look at the UK Ice Cream market we see that the leaders naturals have constantly maintained its market leadership by constantly differentiating on the basis of new flavors. And coming up with line extensions with regular frequency. The only alternative for Ice Age Ltd. to survive in this industry will be to distinguish itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, as per the different factors of marketing mix 4 Different strategies are made to market in the developing metropolis in UK. Target Market Ice Age the healthy ice cream parlor offers a broad range of sugar free and fat free ice creams. The ice creams are specially made keeping in mind all the health conscious people as well as youth and people who suffer from illness like diabetes. Ice Age is a healthy ice cream parlor which targets the higher middle class and rich class of the society. Due to the variety of flavors and the specialty of being sugar free and fat free makes the Ice Age Ice Creams more popular among the fitness and health conscious people. Ice Age targets the market where people are ready to buy healthy junk food due to their taste buds and the fact that Ice Age Ice Creams are completely fat free and sugar free with the same original taste. Hence Ice Age Ice Creams targets the market where people from age group 1 year to 80 years can enjoy their favorite ice cream keeping in mind health conscious people, diabetic people, young people, etcà ¢Ã¢â€š ¬Ã‚ ¦ Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity S.W.O.T Analysis Strengths: Less fixed cost required Healthy No side effects Less consumption of sugar Less consumption of fats Reduces chances of illness like diabetes Useful for health conscious people Tasty with health Variety Eco-friendly Weaknesses: Slightly high in price due to use of special products Opportunities: Introduction of new flavors Easy in achieving break even point Prices can be reduced in short run Threats: Lot of competition from existing Ice Cream parlors offering sugar free ice creams

Legal Aspects of Health Care

In determining the liability of the parties, it is necessary that the following be first established by the claimant: a) duty; b) breach of duty; c) causation; d) injury. (â€Å"Tort† p. 1) It is clear that once a patient enters the premises of the hospital, an implied contract is thereby created and the hospital is under obligation to attend to the needs of the patient with due care and diligence. This duty was however breached when the hospital employees failed to provide immediate attention to the patient’s needs despite the urgency and immediacy of the situation. It is also clear that the delay of more than one hour from the time the patient was admitted to the hospital despite the finding that the patient needed to undergo immediate surgery is a breach of that duty of care. There is also a proximate cause between the breach and the injury suffered by the patient, which is partial paralysis of his hands. The question left to be determined is who is responsible for the damage suffered. In this case, the nurse committed a breach of her duty of care and was negligent. Instead of giving immediate medical attention to the patient, the nurse decided to first determine if the patient is covered by insurance. The surgeon also committed a breach of his duty of care and due diligence to patient. The medical profession is founded on the duty of due diligence which doctors owe to their patients. In this case, despite the finding of the need for immediate surgery the surgeon merely proceeded to his way without even referring the patient to other doctors who are on duty and who are not on break. The x-ray technologist was likewise negligent when he failed to deliver the x-rays to the radiologist for examination despite the urgency of the situation. The fact that there are other patients in the hospital is not an excuse since every hospital is required by law to have an adequate number of medical personnel to attend to the needs of all its patients. Finding that the hospital employees are negligent, the City General Hospital itself cannot escape its liability. Hospitals can no longer escape their liability under the doctrine of charitable immunity. Karen A. Dean, 1999 p. 1) Under the doctrine of resondeat superior, the negligence of its employees is imputed to them because they are the ones who have control and supervision of their employees. The fact that the hospital is not negligent is not a defense so long as it can be proven that its employees were negligent. Further the recent trend in the new cases is that it is no longer a defense that there is no employer-employee relationship between the physician or the x-ray technician or the nurse to escape its liability (Gene A. Blumenreich p. ) The immunity from liability of hospitals is being restricted by the recent cases. The 1992 case of Uhr vs. Lutheran General Hospital (226 Ill. App. 3d 236, 589 N. E. 2d 723) confirms that a hospital may be held liable for the negligent acts of an independent contractor. Consider also the 1993 case of Gilbert v. Sycamore Community Hospital where the Illinois Supreme Court abrogated the common-law immunity of hospitals for Independent Contractor negligence (156 Ill. 2d 511, 622 N. E. 2d 788) Ib. Yes. The Emergency Medical Treatment and Active Labor Act (EMTALA) applies in this case. The law imposes upon hospitals the obligation to provide medical screening examination to determine whether an emergency medical condition exists. This medical screening examination must be conducted regardless of the Medicare status, insurance coverage or the ability to pay of the patient. (Daris McNelice p. 1) The failure to discharge this obligation renders the hospital liable for civil damages to the injury that the patient may suffer. In this case, the nurse who attended the patient when he arrived for treatment did not immediately conduct medical screening examination to determine the patient’s condition. The act of the nurse in providing the patient with a towel was far short of the obligation required by law. Instead the nurse made an inquiry whether the patient is covered by insurance. Though the law does not prohibit the hospital from inquiring into the ability to pay of the patient, it does require that this inquiry should not delay the conduct of the medical screening examination. The purpose of the law is clear which is to protect against discrimination against patients. This was violated in this case. The patient was lucky that he bumped into a surgeon who determined that he is in a serious medical condition. Despite this however, the hospital still failed to provide proper medical attention to the patient despite the finding that an emergency medical condition exists. Because of the hospital’s failure to comply with the provisions of the said law it may be held liable for damages. 2. The liability for negligence of the nurse, surgeon and the x-ray technologist is distinct and separate. Their liability is independent of each other. It is not a defense in tort cases that the negligence of one is superior to another. The only determining point is that there was a breach of duty committed by these hospital employees and that this breach was the proximate cause of the injury of the patient. As such, the patient who was injured may hold them liable together with the hospital in one suit. However, ordinarily the patients only file suit for damages against the hospital. In case he is able to recover, the hospital has the option of filing claims against these negligent employees who are solidarily liable for their negligence to the hospital. Legal Aspects of Health Care Nowadays, most health care organizations are well equipped with standards and laws concerned in the provision of health care supervision and management. Yet, many health care organizations face legal issues regarding their conduct especially with regards to patients’ rights, institutional legal responsibility, opposing trust and relationship with the employees. The article entitled Traditional Theories of Liability enumerated four theories of liability dealing mostly with the patients concerns.These theories of liability are as follows: Negligence (or Direct Liability) for Injuries Caused by Cost Containment Measures discusses that health care organization can be held responsible for the negligence committed that can cause impairment to the patient under their supervision. In simple terms, negligence is a careless act of the health care provider towards a patient. A health care provider is held liable for a negligent act according to Tiwari and Baldwa if â€Å"the damage is s o obvious that there is no need for any proof of negligence like operating on the wrong part of the body of the patient or undertaking a wrong process of operating (Tiwari & Baldwa, 2001).†The Corporate Negligence Doctrine stresses out on the responsibility of the hospital itself to provide health care to its patient. As stated by Randall, â€Å"Corporation negligence will hold an organization liable for the careless performance of a provider when the organization was negligent in hiring or supervising the provider itself (Randall, 1999) .â€Å"Respondeat Superior Doctrine, as pointed out by Randall, â€Å" the employer is held responsible for the neglectful acts of an employee provider even though the employer itself has not acted negligently (Randall, 1999).† The employer (hospital itself) is held liable for the careless act inflicted by an independent contractor.According to Randall, â€Å"Ostensible agency liability is a type of explicit liability in which a heal th care organization can be apprehended liable for a health care provider's negligence (Randall, 1999).†A case where in the negligence of the doctors and other medical providers were committed was the case of Darryl Dukes versus U.S. Healthcare, Inc., Germantown Hospital and Medical Center; William W. Banks, M.D; Charles R. Drew Mental Health Center; Edward B. Hosten, M.D. Darryl Dukes, having an ear problem, consulted his physician, William W. Banks.As stated on the case provided by FindLaw,† Darryl underwent a surgery and Banks organized a recommendation asking for blood studies. Darryl handed that medical recommendation to the laboratory of Germantown Hospital and Medical Center but the hospital declined to carry out the tests. The hospital did not provide any explanation for their negative response (â€Å"D.C. Civil Action No. 93-cv-00577†, 2006).† After that, Dukes sought for a second opinion from Dr. Edward B. Hosten, M.D who also asked him to undergo a blood test. Dukes medical condition got worse and he died. It was stated by the article provided by the FindLaw that â€Å"Darryl's blood sugar level was very high. That condition purportedly could have been detected through a well-timed blood test(â€Å"D.C. Civil Action No. 93-cv-00577†, 2006).†The case, dealing more on the negligence of the medical provider, had gone through a long and critical process. As cleared by the case, â€Å"Dukes’ family filed a suit against organization through which Darryl, being a member of Health Maintenance Organization, accepted his medical treatment. The HMO is considered responsible for the wrongful conduct of doctors and other health care   providers which is under the discussion of ostensible theory (â€Å"D.C. Civil Action No. 93-cv-00577†, 2006).† The case was dismissed and the court granted the HMO’s motion because according to the statement on the article (FindLaw), â€Å"any ostensible agency claim ought to be made on the basis of what the assistance arrangement provides and is consequently associated to it(â€Å"D.C. Civil Action No. 93-cv-00577†, 2006)†ReferencesDukes v. United States Health Care Sys., Inc. , 848 F. Supp. 39, 42 (E.D. Pa. 1994) (UNITED STATES COURT OF APPEALS 2006).Randall, V. R. ( 1999). Traditional Theories of Liability  Retrieved October 28, 2006, fromhttp://academic.udayton.edu/health/02organ/manage01e.htm#N_290_Tiwari, S. K., & Baldwa, M. (2001). Medical Negligence Retrieved October 28, 2006, from http://www.indianpediatrics.net/may2001/may-488-495.htm

Feminism in Literature

Samuel Rodriguez 801-12-7900 INGL 3103-126 Prof. Nikita Nankov February 10, 2013 Feminism in literature Feminism is defined as a collection of movements and ideologies that are focused on establishing equal economic, political, and social rights for women. This includes equal employment opportunities for women. There is a big misconception of the feminist movement. A lot of people take a radical approach; they focus on a theory that there is a male supremacy to oppress women.The radical feminists tend to strive for greater feminine power and deviate from the original concept of feminism that strives for equality. Feminism was first introduced into literature in the nineteenth century. The number of published women authors was greater in the nineteenth century than in any preceding century. Women's access to higher education increased exponentially during the century, providing them with skills that they could use to develop their art.The growth of market economies, cities, and life e xpectancies changed how women in Europe and the United States were expected to conform to new social pressures, and made many women more conscious of their imposed social, legal, and political inequality. Many social reform movements led by nineteenth-century women, such as religious revivalism, abolitionism, temperance, and suffrage; gave women writers an audience and a forum in which they could express their views. Before the feminist movement migrated to literature women writers were largely confined into writing children’s poetry and literature.Women started migrating and started writing fiction. However the critical reviews of the age pummeled their works for lack of critical judgment and rationality and dismissed their work as being designed for the unrefined taste of women readers. Great novelist like Mary Shelly, George Sand and George Elliot never completely escaped the harsh criticism of their work based only on their gender. The legacy of sexism has been a historic element that helps dismiss the work of many great women writers. Feminist women writers come from all over the world, including Puerto Rico.Julia de Burgos is a well-known puertorican writer, but Burgos is best known for her feminist poems. Julia de Burgos poetry includes a variety of themes, including an inclination to the erotic and to social activism. Burgos feminist poems present a philosophical view of the role of women in Puerto Rican society. Burgos explores womanhood issues in her efforts to break away from hindering social patterns. Burgos stands out as an early feminist activist at a time when Puerto Rican culture restricted women to the traditional roles of spouse and mother.Authors of the feminist movement differentiate between gender and sex. They believe the person’s sex is predetermined and natural. Meanwhile the gender has been created by society along with the perception of gender roles. They believe that gender roles can be altered over time. The predominan ce of one gender of the other is seen in almost every society. The fact that this dominance is not in favor of women is a characteristic of feminist literature. Feminist authors argue that any society that does not provide equal opportunities to both genders is not an unbiased and complete society.Women in feminist literature are presented as protagonist, who usually does not accept the traditional predetermined roles dictated by society. Feminism in literature is not strictly limited to female writers; an example of this is James Joyce. Joyce’s texts are filled with feminine images. The way Joyce depicts women in his text may be tricky for people who reading his text for the first time. Joyce presents all the sufferings and hardships women go through. In Eveline the narrator talks about talks about a deprived female, referring to Eveline.Eveline lacks basic things that most people around the world have. For example she didn’t have a happy childhood. When she was playi ng as a little girl in the field her dad would chase her. In this example we can see the father is a dominant male figure that restricts the female of basic things like playing. Works cited Hudock, Amy, et al. Feminism in Literature. New York: Thomson Gale, 2005. Snodgrass, Mary Ellen. Encyclopedia of Feminist Literature. New York: Facts On File, 2006. Joyce, James. Eveline. N. p. : Pennsylvania State University, 2005.

Community Development in Cultu essays

Community Development in Cultu essays The Department of Culture and the Arts is committed to providing services to communities throughout the State. This is to ensure that all states have access to quality arts activities, cultural experiences and information services. The arts are not the problem, they are the solution. And this is because the arts nurture one of the most important valuable natural resources any country has. It is the creativeness and innovation that has brought into existence the society in which we now live. It remains an undiscovered source of energy and many communities are working to unleash this untapped natural resource. Rural genius has been raised and nurtured in rural and small communities and the arts have been a vital part of this. Protection of Intellectual Property Rights Protecting intellectual property rights (IPR) is increasingly linked to national security due to organized crime networks' participation in lucrative counterfeiting and piracy schemes, says a top State Department official. It has been said by some agencies that the protection of intellectual property rights has identified that this as a serious and growing risk, and called for intellectual property crimes to be treated more seriously by governments around the globe. The pirating of trademarked or patented products offers high earnings at a relatively low risk. The potential for illicit profits, combined with weak legal and law enforcement regimes in many countries, creates "a situation that invites organized crime and other actors to step in. In this sense, we see cracking down on intellectual property theft as part of our response to the new set of national security challenges we face as a nation. Freedom of expression is one of the most fundamental rights that individuals enjoy. It is fundamental to the existence of democracy and the respect of human dignity. It is also one of the most dangerous rights, because freedom of expression means the freedom to express one...

How To Drive a $221 ROI Using Promoted Content on Facebook

How To Drive a $221 ROI Using Promoted Content on Facebook How would you like to make $22 on every $1 spent promoting content? Sounds too good to be true, right? Well, let’s find out. Today, we’re talking to Freyja Spaven and Daniel Daines-Hutt, authors of How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content. They share secrets to their success when it comes to researching, planning, designing, copywriting, and testing to promote content via paid ads on Facebook. AmpMyContent helps small business that have funds, but are time poor and unable to leverage content Tweaking content to make it 10X more effective Paid Ad Process: Ad goes to cold audience Drives them to piece of content Presents hyper-specific, next-step offer with a highly efficient lead magnet Over-inundation of content; 83.6 million new posts are published every month Facebook ads allow you to get a lot reach, without spending a lot of money Research: Push traffic to good, not bad content; determine if ad is profitable; and interview readers regarding a problem that needs a solution Avoid creating a lot of content that doesn’t highlight your expertise about a topic Ads start at a loss; use bottom-up testing to make ads profitable Create an ideal audience for your content to make an ad that resonates with them Supply and Demand: More specific your ads, the more Facebook charges How people consume a newsfeed ad; on auto-pilot with their attention, interest Use Facebook machine learning to your advantage to obtain user data and create an algorithm to achieve conversion goals Branded Solution: Ad content should educate readers about specific systems and processes that reduce stress and solve relevant problems Getting people into a room, but not offering them anything; every piece of content should have a call to action Email is an effective channel to make sales Links: The Definitive Guide to Paid Content Promotion: Facebook Edition How to Create Killer Content That Gets Results In Any Industry AmpMyContent Freyja Spaven on Twitter Daniel Daines-Hutt on Twitter The 10X Marketing Formula by Garrett Moon Mad Men Machine Learning Facebook What topics and guests do you want on the Actionable Marketing Podcast? Send me your suggestions! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"There are so many benefits to promoting content, rather than just writing new stuff all the time.† Daniel Daines-Hutt â€Å"It’s a very simple process. Like everything when it comes to marketing, it’s the subtleties.† Daniel Daines-Hutt â€Å"Marketing really is connecting someone from A to B, from their problem to the solution.† Daniel Daines-Hutt â€Å"One of the big mistakes that we see is people creating a great breadth of content and not really showing their expertise in their content by going deep into a subject.† Freyja Spaven

Wharton-XiaYun-essay2,3,4-0920-ec Essay Example | Topics and Well Written Essays - 1750 words

Wharton-XiaYun-essay2,3,4-0920-ec - Essay Example Our conventional approach seemed to break down as we struggled with a series of unique processes and requirements. For supply chain management, an important function in any enterprise, I found not even one division that could act as a stakeholder to initiate the change in the organization. How to overcome this challenge? It seemed impossible to change the culture, mindset, and management of a firm of this magnitude in such a short time. We had to go back to the drawing board to the rethink our approach. I needed to act fast, but without taking any drastic step that would disrupt the situation and jeopardize the progress of the project itself. I needed to â€Å"reset the execution context†. I realized that it was a large community of people with different backgrounds and I should be cautious about the impact of a major cultural change on these people. Keeping that in mind, I decided that instead of trying to sweep changes into divisions as a whole, we needed to take it from the grass root level upwards and take the people into our confidence. We analyzed the firm’s processes further, drilling down to basic elements that could be benchmarked, and broke best practices into smaller solutions that could be executed quickly without major disruption. These small positive results created a confidence for the client in our team. Then we began to implement more advanced supply chain practices, setting forth a path away from the traditional logistics-based thinking. Although we could not yet reform the organizational structure, we could gather support to change the prevailing mindset and that helped accelerate the progress of the project. Then we met the client’s mid-level management and had much less trouble, creating consensus, as â€Å"change† now seemed less threatening. The impressive results we delivered, won their confidence. With the newfound enthusiasm in the decision makers, I had little trouble presenting and convincing them,

Discuss critically the idea of popular art in Africa Essay

Discuss critically the idea of popular art in Africa - Essay Example among artists who had come through the Fine Art departments of West African universities, and who sometimes began to write or speak as if we should thus omit these forms of practice from consideration as ‘art.’ Susan Vogel’s 1991 Africa Explores was criticised in precisely this way, for placing artists who were in some sense part of an international art world in the same space with sign painters. Indeed, one might have all sorts of reasons for being critical of it, but one achievement of Africa Explores was to show that the diverse forms comprising the category ‘popular’ had little or nothing in common, other than their location in a largely urban environment; and yet, in practice, printmaking, sign painting, photography, masquerade, textile design, etc, may well subsist as parts of a common set of visual environments; and yet, while possibly functionally inter-related within local art worlds at some level ,for example one medium as source material fo r another, each will have its own developmental trajectory. In this essay I will discuss the idea of ‘popular’ art in Africa. I will first focus on popular arts in West Africa then I will move onto the popular arts in Central Africa. Following this, I will discuss Primitivism and the Magiciens De La Terre event in 1989 and lastly, conclude that popular art are also much more than constellations of social, political, and economic relationships — they are expressive acts. Their most important attribute is their power to communicate. African art takes many forms and is made from many different materials. Jewellery is a popular art form and is used to indicate rank, affiliation with a group, or purely for aesthetics. African jewellery is made from such diverse materials as Tigers eye stone, haematite, sisal, coconut shell, beads and ebony wood. Sculptures can be wooden, ceramic or carved out of stone like the famous Shona sculptures and decorated or sculpted pottery comes from many regions. Various forms